The Key To Productive Motivation Is Maximizing
Rewards And Minimizing Threats

In 2008, David Rock rocked our worlds with his NeuroLeadership Journal research article featuring a model that provides the framework to keep our everyday actions from creating an unwanted threat response. Much of our motivation driving social behavior is governed by an overarching organizing principle of minimizing threat and maximizing reward. And several domains of social experience draw upon the same brain networks to maximize reward and minimize threat as the brain networks used for primary survival needs i.e putting us into survival brain. In other words, social needs are treated in much the same way in the brain as the need for food and water.

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Utilize The SCARF Model To Increase Rewards And Decrease Threats
Utilize Our EQUIP Model To Increase Rewards And Decrease Threats
Learn Winning Strategies To Help Recover From Threat-Induced Stress

a gift - Threat
just for you - Threat
Schedule a - Threat